No. It’s coffee in its purest form, carefully brewed at 10x strength and then frozen at the peak of flavor. Instant coffee is regular coffee that’s been dehydrated, removing most of the flavor and aroma compounds that make coffee taste so delicious and complex.

We created the world’s first fully curbside-recyclable aluminum capsule, and didn’t stop there — all of our packaging and shipping materials are 100% recyclable. And, because we deal with the grounds on our end — by composting them — the capsules are easy to just drop in the recycling when you’re done with them. We also completely eliminate waste from beans or ground coffee going stale on-shelf and optimize the yield of each bean (so nothing is wasted from poor brewing).

Capsules can be refrozen if not used immediately. Liquid capsules maintain peak flavor for up to 24 hours at room temperature or 3 days in the refrigerator.

Our goal is to get the world’s best cup of coffee into everyone’s hands. We’re currently renovating a 70,000 square foot facility into the flavor factory of our dreams so we can do that. As soon as we’re ready (most likely late 2021), we’ll be open to the public.