James Hoffmann Tasting Guide

Welcome to the curated James Hoffmann tasting experience. Sip coffees that span the flavor wheel, tune your taste buds with guided tasting videos, and discover what you love.

Handpicked by World Barista Champion James Hoffmann

Handpicked by World Barista Champion James Hoffmann

Exclusive tasting videos & recipes

Exclusive tasting videos & recipes

2 cups of each coffee (to try hot or cold)

2 cups of each coffee (to try hot or cold)

Day 1: Southern Weather
Your first day kicks off with Onyx's Southern Weather. An expressive, yet familiar blend, with notes of milk chocolate, plum, and candied walnuts.

Sourcing from decade-long partners in East Africa and Central and South America, Onyx Coffee Lab has become an industry leader in experimental and high-end specialty coffees.
Medium Roast
Medium Roast
Sweet & Nutty
Sweet & Nutty
Blend Africa, South America
Blend Africa, South America

If you like Southern Weather you'll love...

Explore more coffees with bright and nutty flavor notes.

Day 2: Hacienda la Minita
Our second coffee is Frozen Gold's adventurous single origin from Tarrazu, Costa Rica. A washed, bright coffee with notes of orange, maple syrup, and milk chocolate.

Frozen Gold Coffee searches the world for the finest single-origin beans: hidden gems from mountaintops across the globe.
Light Roast
Light Roast
Sweet & Bright
Sweet & Bright
Washed, Tarrazu, Costa Rica
Washed, Tarrazu, Costa Rica

If you like Hacienda la Minita, you'll love...

Explore more coffees with bright, sweet notes...

Day 3: French Roast
Beautifully sweet and full-bodied dark roast from Intelligentsia. A washed blend with notes of pipe tobacco and molasses.

For over 20 years Intelligentsia Coffee has stayed true to their original values of delivering quality, constantly innovating, and putting the community first. Intelligentsia roasts with purpose and precision, placing a deep emphasis on sourcing the most exquisite coffee available on Earth.
Dark Roast
Dark Roast
Sweet & Bold
Sweet & Bold
Washed Blend, Peru
Washed Blend, Peru

If you like French Roast, you'll love...

Explore more coffees with sweet and nutty flavor notes and medium to dark roasts.

Day 4: Chelbesa
Day four brings a single origin from Guji, Oromia, Ethiopia with notes of strawberry, kumquat, and chamomile.

Founder Kyle Glanville was the 2008 United States Barista Champion, and that lineage can be felt in GGET’s dedication to technique, precision, and sourcing from the most dedicated specialty coffee farms and cooperatives all over the world.
Light Roast
Light Roast
Floral & Fruity
Floral & Fruity
Landraces, Guji, Ethiopia
Landraces, Guji, Ethiopia

If you like Chelbesa, you'll love...

Explore more light roast coffees with Floral and Wild flavor notes.

Day 5: Humbler
Natural process blend from Brazil that's sweet and approachable. With notes of chocolate fudge, caramel, and date.

Proud Mary Coffee is a global coffee powerhouse, starting in Melbourne and expanding to world-class cafes in Portland and Austin. With a focus on competition-winning coffees, direct trade relationships, and boundary pushing flavor profiles, they deliver coffee experiences as vibrant as their origins.
Medium Roast
Medium Roast
Caramelized & Chocolatey
Caramelized & Chocolatey
Natural Blend, Brazil
Natural Blend, Brazil

If you like Humbler, you'll love...

Explore more medium roast coffees with sweet and caramelized flavor notes.

Day 6: Diego Orta Anarobic Natural
Grown by Diego Orta in Santa Maria, Huila and fermented for 190 hours at La Palma y El Tucán, this light roast shows off the wilder side of Colombian coffee. With notes of black plum, raspberry, and dark chocolate.

Black & White’s coffee philosophy can be summed up in four words: “Exceptional coffee kept simple.” Founded by two barista champions, B&W's coffees taste sweet, clean and balanced, no matter how they are processed.
Light Roast
Light Roast
Fruity & Wild
Fruity & Wild
Santa Maria, Huila, Colombia
Santa Maria, Huila, Colombia

If you like Diego Orta Anarobic Natural, you'll love...

Explore more natural process coffees with wild and berry flavor notes.

Day 7: Daterra Calabria
A dark roast, single origin, natural process coffee from Brazil—with notes of dark chocolate, walnut, and cherry.

As one of the specialty coffee movement in America’s earliest champions, George Howell seeks out the best coffees on Earth, buying the finest regional and single farm-sourced coffees for coffee lovers who share in the quest for the ultimate cup.
Dark Roast
Dark Roast
Chocolatey & Full-Bodied
Chocolatey & Full-Bodied
Red & Yellow Bourbon, Brazil
Red & Yellow Bourbon, Brazil

If you like Daterra Calabria, you'll love...

Explore more dark roast coffees with dark chocolate and and fruity flavor notes.

Day 8: Komorebi Gesha
Grown at Villa Esperanza in El Tambo, Cauca, this light-roast Gesha undergoes Hachi’s “Symbiotic Process.” The coffee absorbs lush aromatics while staying crystal-clean, yielding notes of radiant florals and juicy acidity.

Diego Bermudez is redefining what’s possible in coffee through meticulous craftsmanship and a fearless approach to processing. At Hachi Coffee Project, he and his team push the limits of coffee’s genetic potential using cutting-edge techniques to unlock flavors that feel almost otherworldly. 
Light Roast
Light Roast
Floral & Fruity
Floral & Fruity
Villa Esperanza Farm, Cauca, Colombia
Villa Esperanza Farm, Cauca, Colombia

If you like Komorebi Gesha, you'll love...

Explore more light roast coffees with floral, bright, and wild flavor notes.

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Sip. Rate. Discover.

This isn’t just a box of coffee—it’s a guided tasting journey to understand what you truly love in a cup. Rate what you’re tasting and track your preferences along the way. At the end of your journey, we’ll send you a personalized flavor profile based on your ratings—so you can keep discovering coffees that match your unique taste!